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AQUARIUS (Jan. 20-Feb. 18):



In response to the recession, some companies have come up with an ingenious way to avoid raising prices: They reduce the amount of product they offer by shrinking the packaging. The makers of Skippy Peanut Butter, for instance, restructured the bottom of the jar so that only 16.3 ounces could fit inside instead of the previous 18.

In the coming weeks, Aquarius, I suspect you will be having to deal with metaphorical versions of this strategy. Now that I've told you, maybe you won't be fooled.

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