Terrye Cheathem, a criminal defense lawyer and adviser to the Los Angeles Sheriff's Department, has developed a line of greeting cards for a Hallmark-ignored demographic: the recently incarcerated. Among her selections are cards reading "Sorry to hear about your arrest," and "Honestly, I never knew anyone who was arrested before," and, simply, "Not You!" A remorseful correspondent could choose: "I know that I have not visited you. But I still care about you ... When are you getting out, anyway?"
Card sales are slow, according to an October Los Angeles Times story, and Cheathem acknowledges that people might prefer to ignore their connections to criminals.