So when a comedy comes along like Cedar Rapids, in which the apple-cheeked innocent is a nerdy man and the big, bad world takes the form of an insurance agents convention, its not likely to break new ground.
But thats all right. The storys familiar contrivances and clichés actually feel kind of cozy in Cedar Rapids. The film is burnished with the glow of sweetness not easily replicated by the Hollywood machine. That is no small feat, but the movies sly appeal is even more impressive when you consider how it also manages to be cheerfully profane.
Most of the credit belongs to Ed Helms. Having distinguished himself with TVs The Daily Show and The Office, and the blockbuster The Hangover franchise, he proves he can carry the load of stardom. His portrayal of Tim Lippe, a mild-mannered insurance agent in a sleepy Wisconsin town is a marvel of calibration, poking fun at the characters naïveté while revealing his core nobility.
Tims world is rocked when he is sent to the aforementioned convention in Cedar Rapids, Iowa. It is a scary, but heady experience for a guy who evidently has seen little of the world. The whole place smells like chlorine, Tim gushes when he arrives at the hotel. Its like Im in Barbados or something! There, he must make a pitch for the office back home to win the coveted Two Diamonds Award, bestowed annually to the agency that best exhibits integrity and a sense of morality.
The setup is the stuff of Sitcom 101, to be sure, with the chief difference being that feature-debuting screenwriter Phil Johnston adds plenty of raunchy humor. No sooner does Tim arrive in Cedar Rapids before he is forced to room with Dean Ziegler (John C. Reilly, Cyrus), a loudmouth with a penchant for boozing and crass talk. The mismatched pair is quickly joined by two other agents, straight-laced Ronald Wilkes (Isiah Whitlock Jr., TVs Rubicon) and freewheeling Joan Ostrowski-Fox (Anne Heche, TVs Hung).
The veteran conventioneers take Tim under their tutelage for a delayed coming-of-age marked by sex, drugs and drunken mischief. Our earnest hero lets his figurative hair down, learns the requisite life lessons and has his mettle tested. The path of the movie and Tims character are never in doubt.
What Cedar Rapids lacks in unpredictability, however, is made up for in charm. Directed by Miguel Arteta (Youth in Revolt), it reveals genuine affection for its flyover-country populace. The filmmakers reject the mean-spiritedness seemingly obligatory in contemporary comedy, finding a sweet spot that elicits humor without belittlement.
And the cast is superb, as uniformly strong as any comedy in recent memory. Whitlock and Heche reveal ace comic timing, while the always-watchable Reilly ably shoulders the hard-R high jinks. Helms, however, brings it all together. His performance might not be the kind that earns awards, but it at least deserves the Two Diamonds. Phil Bacharach