Its just a texture more than anything else and it celebrates being intangible. Maybe the trick to editing an alt weekly is to treat it like the slow-food locavore dish: well made, homegrown, hand crafted.
Look at what people will do for vinyl records. Look at all those indie bands that have discovered the washboard and ukelele and all sorts of early 20th century poses. Look at all the guys with Miner 49er facial hair. Look at all the people who farm on rooftops, listen to This American Life. THOSE are alt-weekly readers.
Hank Stuever, an award-winning pop-culture writer for The Washington Post, quoted by the Design with Reason blog.
Stuever served as an unpaid summer intern for Oklahoma Gazette in the late 80s.