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Enjoy the Go

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Procter & Gamble announced in October that it will once again create and host a public restroom for the holiday season in New York City's Times Square as a promotion for Charmin tissue. Last year's installation was merely specially outfitted toilet facilities, but this year P&G will upgrade by hiring five bloggers ("Charmin Ambassadors") to "interact" with the expected "hundreds of thousands of bathroom guests" and write about their experiences with Charmin tissue on the company's Web site (and include "family-friendly" photographs). P&G is calling the campaign "Enjoy the Go."

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