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Fitness festival Sweatstock moves to a new location for its third year

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CHAD HAMILTON 2015
  • Chad Hamilton 2015

Get ready to get sweaty. Aug. 20, lululemon athletica Oklahoma City hosts its third Sweatstock free fitness festival, and this year’s event will be at 323 NW 10th St. in Midtown.

“This annual celebration is our store’s birthday party, and it’s an entire day of fitness classes,” said Rachel Campbell, lululemon athletica Oklahoma City key leader.

This year, the event moves to Midtown from Classen Curve to allow more space for guests and activities, Campbell said.

“It will be right next to The Bleu Garten,” she said, “and we’re putting up a huge tent for shade, because it’s going to be a scorcher.”

And a calorie torcher. Classes begin at 7 a.m. and go until about 9 p.m. and feature yoga, Pilates, CrossFit and barre workouts.

“And since we’re right near food trucks and Organic Squeeze, there’s more for people to do,” Campbell said. “For our first year, we used a space in Classen Curve that had housed the old Tamazul restaurant. Last year, we grew it and took it out into the parking lot in front of our store, but this year, we wanted to make it even bigger and give people more to do and more reasons to stay longer.”

Local fitness and yoga studios offer classes for all levels of experience, as organizers also wanted Sweatstock to provide the community an opportunity to try traditional offerings like yoga and Pilates as well as newer classes like Orangetheory Fitness, which is new to the metro, or CrossFit. Guests are required to sign a participation waiver.

CHAD HAMILTON 2015
  • Chad Hamilton 2015

“Aside from signing the waiver, which you can do online or in person, people should just bring their own yoga mats and water, but in a reusable bottle to help keep our community green,” Campbell said.

Betina Wills, owner of This Land Yoga, has been involved with Sweatstock since it began. She was a lululemon fitness ambassador for the festival each year and welcomes any opportunity to bring yoga to the masses. For Wills, yoga, like life, is a journey that changes as she goes.

“I began practicing yoga in 2004,” she said. “It began as a strictly physical practice to supplement running track and rowing. Yoga quickly transformed into a practice that allowed me to connect more deeply with body, breath and mind, and I was hooked.”

She began teaching in 2010 and opened This Land Yoga in 2014.

Wills said This Land Yoga participates in Sweatstock primarily to connect with the community.

“This event is a great deal of fun, a truly exciting glimpse into the interest in wellness in Oklahoma City and a totally free opportunity for the city to try out a variety of classes with a diverse group of studios and instructors,” she said. “It has been incredible to witness the great things [event organizer] lululemon athletica has done for Oklahoma City and the fitness community.”

Wills said guests can expect “to laugh, sweat, listen to good music — definitely some hip-hop beats — and engage in yoga meant for all levels.”

Other participating studios include Balance. Yoga. Barre., barre3, Club Fitz, Koda CrossFit, Orangetheory Fitness, The Pilates Body, 5th Quarter Performance, Red Coyote Running and Fitness, Soul Yoga OKC, Tribe Gym, Trinity Exercise Studio, Union Performance, Yoga at Tiffany’s and The Yoga Box.

Visit facebook.com/lululemonoklahomacity for more information. 

Print headline: Hot fitness, Sweatstock free fitness festival returns for its third year and moves to a larger location.

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