Steve Davis gets it.
In this sports-crazed world, where fans pay outrageous ticket prices and line up around the block to get a close-up glimpse of their favorite players " the bottom line is not lost on the former University of Oklahoma quarterback.
"The fans are important. Without them, college athletics and professional sports would, of course, be significantly altered," said Davis, now a developer with Rainmaker Group.
Thirty years ago, the only real estate Davis was interested in was the turf covering OU's Owen Field, where the Sallisaw native secured his place in college football history by leading the Sooners to a pair of national championships in 1974 and 1975.
He admitted there were times when he got too wrapped up in the fame that was a result of his football heroics and his ensuing career as a color analyst in broadcast journalism.
Over the years, however, he began to shy away from the attention. When he left his TV gig back in 1996 and turned his focus to his private business and family life, Davis stepped completely out of the spotlight.
"I've really tried to avoid any attention over the last few years. My time is past and I'd rather be supportive of the kids who are living that dream right now," Davis said. "But that doesn't mean I don't appreciate my experience and the fans. As I've gotten older, I've learned to truly appreciate (what) those accomplishments at OU really meant." "Jay C. Upchurch