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“Many of the products I sell are price-locked in an
agreement between retailers and the manufacturers, so no authorized
re-seller can offer these products any cheaper than anyone else.”

Minimum Advertised Pricing laws only allow a manufacturer to control
the advertised price. You can sell the item for any amount that you want
to. If you look online, you will see websites that show, “Call for
better pricing.” I sell some MAP items.

I just add a free gift with the
order or show, “Call for better pricing.” If you read the legislation
that allowed using MAP, it shows that manufacturers cannot control the
actual sale price; only the advertised price.

— South Saint Paul, Minn.

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