The new Mercy logo was rolled out in Missouri in September of 2011, but only arrived in Oklahoma a few months ago. Thats when an Oklahoma City resident informed the company of the remarkable similarity.
Rachel Wright, a spokesperson for OKCs Mercy Hospital, said a graphic designer at the corporate office created the logo without knowledge of the Crossings logo. And to be fair, there are only a few ways to make a cross; its basically two intersecting lines with four right angles.
We contacted the leadership of Crossings and arranged a meeting, Wright said. Mercy agreed to help them resource a new logo. Oh, and resource is health-care jargon for pay for.
with the difficult task of coming up with a new logo, the leadership at
Crossings apparently realized that two intersecting lines look like a
cross and a crossroads no matter how theyre drawn.
with both organizations working on it, a graphic designer finally was
found who could create another cross logo for Crossings. The new cross
has been bleached of color, so its possible resources were not
sufficient to cover a four-color process.