OPUBCO Communications Group's online project is coming to an end, according to OPUBCO employees who asked not to be identified. OPUBCO officials informed Wimgo staffers on Dec. 6 that the company is pulling the plug on the operation, which began in February 2008.
What is Wimgo? The answer has been slippery. A what-is-Wimgo story in The Oklahoman in 2008 called it a one-stop, full-service, all-inclusive, comprehensive collection of things to do and places to go, served with a side of opinions, photos, video, maps, 'communities of interest' and whatever else develops.
More recently, wimgo.com defines itself as a hyper-social search director that connects people through opportunities. Wimgo provides top recommendations from trusted friends and family via deep integration of person, social graphs into a robust local search engine.
OPUBCO executives did not return Oklahoma Gazette or okcBIZ phone calls seeking comment, but Oklahoman publisher Chris Reen later denied that Wimgo was shutting down. After okgazette.com and okc.biz reported online about Wimgo, the Journal Record quoted Reen that OPUBCO had cut five Wimgo staffers. Those employees, he said, had been focused on developing a national business strategy for Wimgo.