At the end of 2008 and the beginning of 2009, the value of petroleum rose 40 percent. But by mid-January it had plummeted precipitously, even losing 12 percent in one day. As a result, suppliers started withholding large reserves from the market. For weeks, supertankers full of civilization's most important fuel circled aimlessly offshore, refusing to unload their precious cargo until prices rebounded.

I suggest you consider imitating their behavior, Sagittarius. Don't make your best stuff fully available until your target audience is ready to reward you appropriately for its true worth. It's OK to tease, though -- or do anything ethical that will increase the demand for your services.

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