Rah rah, sis boom bah, hit 'em in the head with a "¦ beer? Uh!
In the grand tradition of football-related spirits like Grape Ranch's "Beat Texas" wine (and CFN intern Bucky's high school "brick" football chant, above), the Red River Rivalry has added even more " alcoholic " ones to the mix.
An Austin, Texas, brewing company has created its own take on the University of Oklahoma-University of Texas game with "Oklahoma Suks Beer." Now, here at CFN, we're not about to dispute the fact of that, that Oklahoma does indeed suck down beer, but we might quibble about the spelling "¦
Independence Brewing Co., of course, had other things in mind. The company developed the beverage " bottles of which sport an orange label, the name plastered over an upside-down red Oklahoma shape " "for Longhorn fans to collectively will OU into sucking on Oct. 6," according to a Business Wire release.
Er, better luck on that next year. Which, incidentally, is as long as consumers will have to wait to taste this Bevo-backin' beverage again " the beer is only available the week before the bedlam game, in Austin grocery stores.
According to Austin's News 8, the idear originated from a beverage this side of the Red River: Texas Sux Beer, which, made up in Krebs, hit shelves last year.
"We saw a beer up in Oklahoma called 'Texas Sux' and we were like 'That's it, it's on,'" Independence head brewer Rob Cartwright said.
All right, CFN admits the Oklahoma brew may be on par with Texas' in the spelling department, but thank goodness football was a different story this year.
Now, being able to sell high-point beer in grocery stores? They've still got us beat.