A price war broke out in November among chain stores in Britain, with Tesco, Sainsbury's and Asda vying for the cheap-drunk customers, and at press time, Asda was leading by offering a low-end lager in multipacks for the equivalent of 46 cents a pint, which is less than colas or bottled water.
For those Britons who drink in pubs but miss the atmosphere as it was before smoking bans (for example, who may be disoriented by "new" smells that are no longer masked by cigarette smoke), the company Dale Air has introduced, in aerosol cans, a fragrance that it says mimics the musty, ashtray-based scent so familiar to veteran pub-goers.
Bahadur Chand Gupta bought an old Airbus 300 and now offers weekly sessions in Delhi in which any of the 1 billion Indians who have never flown before can sit on a genuine (though disabled) airliner, listen to pilot announcements ("We are about to begin our descent into Delhi"), and be served by flight attendants. Said one customer (who paid the equivalent of about $4), "I see planes passing all day long over my roof. I had to try out the experience."