The Entrepreneurial Spirit!

World of Warcraft, too, is an online game as popular as Second Life, with warrior-players amassing digital gold coins from every opponent they vanquish, and the greater the lucre, the higher they advance in the WOW ranks. Some players take the easy route, though, and buy their WOW gold coins from dealers, who mostly get them from "Chinese gold farmers" in Nanjing and other cities men and women hired to play the game 80 hours a week, not for advancement but to score coins that they can sell to other players, at the equivalent of about $1.25 per 100 coins (marked up to $20 per 100, retail), according to a June New York Times Magazine article.