The Oscar-nominated pop documentarian (Super Size Me) has sold out in a good way to bring audiences The Greatest Movie Ever Sold, a film about how marketing and advertising is an inescapable part of our daily lives. So what? Spurlocks twist is that his doc is completely funded by marketing and advertising, as he takes us through the process of brand integration and product placement.
In keeping with his theme of total transparency, I should note that I was neither paid nor incentivized to say that The Greatest Movie Ever Sold is enormously entertaining. It opens Friday at AMC Quail Springs Mall 24.
In essence, there is no plot; the film is about him making the film, seeking ad partners for a work about ad partnering. How meta!
And how interesting. The piece follows Spurlock on his quest for cash, making pitches to corporations like POM Wonderful, JetBlue and Hyatt. Some are intrigued; many more, baffled.
Regardless of their receptiveness, Spurlock doesnt make the company reps look like fools; some do that on their own. Perhaps the most alarming moment is when he asks a room of Ban execs what words they would use to describe their brand. In response, he receives uncomfortable silence and a hushed Oh, thats a good question.
Spurlock also doesnt vilify the $412 billion business of advertising, leaving audiences to form their own opinions. Personally, I believe advertising can be a good thing you wouldnt have Oklahoma Gazette without it as long as youre aware when youre being advertised to.
If not exactly hard-hitting, the film is energetic, stimulating and often quite funny. Sold!