What could it be? The curiosity served as conversation fodder as CFN intern Bucky pondered the distorted 5320, on the paperboard coaster underneath his perspiring ahem frosty beverage (yes, hes 21, and then some).
So, imagine his amusement upon learning Feb. 14 that partners like the state Department of Health, the Oklahoma Health Care Authority, Integris Health and others were behind the branding scheme.
The cryptic message represents this clunky statistic: the number of Oklahomans that could be saved each year if our state simply met the national average for health measures.
Sure, something needs to be done. According to campaign website, shapeyourfutureok.com, Oklahoma ranks 46th nationally for state health indicators.
But doesnt marketing 101 cover the finer points of suspense tactics? As in, absolutely dont use them unless youre certain the reveal is going to garner interest. Anticipation fosters expectation. And a public health campaign unless sex is somehow involved likely will fail to live up.
But if the old maxim, all press is good press is indeed true, then weve got to hand it to the anticlimactic 5320 campaign: You got us. But Bucky predicts that you shouldnt be looking for an ADDY nomination.